As Comic-Con continues its light-speed morph into a not-to-be-missed event for the industry, studios and networks plan to promote more TV shows than ever before at next month’s conference.
Positive reaction to early footage seen at the San Diego conference (this year from July 23-26) can translate into giant buzz that can influence a fan base months before an official bow.
“What’s happening at Comic-Con is the fan community gives you an immediate reaction to your project in a big way,” Lisa Gregorian, exec VP of worldwide marketing for the Warner Bros. TV Group, told Variety. “It’s live testing.”
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Twentieth Century Fox TV has nine shows: 24, Bones, Dollhouse, The Simpsons, American Dad, Futurama, Family Guy and spinoff The Cleveland Show, along with Glee.
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The 24 panel will boast Kiefer Sutherland, Mary Lynn Rajskub and new cast members Anil Kapoor, Freddie Prinze Jr. and Katee Sackhoff.
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